An in-house professional development workshop funded by the Project of Excellence “Inclusive Humanities” kicked off on Wednesday, 5 June, and will enable faculty members to acquire the most appropriate communication skills for disseminating their research.
The first lecture, delivered by Luca Barbieri, a trainer for Niuko – Innovation & Knowledge (the organizers of the course), addressed the concepts of: newsworthiness, media communication best practices, media and social media, effective formats and writing techniques for social networks. Luca Barbieri is a communications consultant for research centres, innovative SMEs and startups, and an entrepreneur and journalist. He is founder of Blum, a consulting firm that helps large and small innovative companies and research centres grow through communications, media relations and events.